BEYOND BY LEXUS
Editing, copywriting, research and story development for Beyond magazine – a quarterly journal on design and craftsmanship for Japanese car manufacturer Lexus.
Lauren Gallagher | Blackbox Press Kit
Blackbox is an independent shipping company from the creators of Cards Against Humanity. We needed to publicize this new company, earn press, and gain new clients, so we created a physical Press Kit. We were responsible for the creative direction, illustrations, design, and production of the booklet. We also project managed the entire process, from initial ideation to shipping to customers. We worked closely with our printer, Classic Color, to print each piece of collateral. We then managed an external team who hand-assembled each kit. You can order one here.
As Blackbox’s Brand Designer, I pushed to break the structured grid we designed for our identity in order to create a more approachable design. The press kit opens the type-focused brand to illustrations, infographics, and unconventional formatting. It’s easy to understand and gets potential clients excited. Strong production and takeaways convince them to hold on it and read it more than once.
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