#LUSH - Liquid Design #conceptual #Design (컨셉츄얼 디자인 예시)

Liquid Design

LUSH-FRESH HANDMADE COSMETICS

This is a conceptual Design approach for a new brand called LUSH. Lush sells a large range of natural, handmade bath and body products.

With my design i want to create a clear brand concept that can work well with a large range of products and product looks.

For this I have split LUSH into 3 categories. Each of those ideal for a different range of costumer. 

Two of the categories can be mixed together as shown for:

Unicorn Horn

Which is mainly CREATION with a touch of SERENE.

Art Direction, Branding and Packaging by: 

Tom Jueris

Concept:

The Concept / Idea behind the whole project is to create a new way of design thinking. 

We all know what a Static / Dynamic Design is and how it works. With this project i started to go deeper into their understanding and created a mix of both by going to the limits of possible Branding.

How far can we minimize the brand? 

How chaotic can we go with a brand image?

How do we combine that knowledge?

Do we need a logo to recognise a brand?

Liquid Design

We have a few points that will always stay. We can change their appearance, change their colour and form.

Whatever happens around it doesn't matter at all. 

A fun, playful and happy product. For the inner child in you.

3

Calm, peaceful and untroubled. For the touch of heaven. Wellness products that use expensive ingredients.